The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way.
What is the slogan for Diet Coke?
Diet Coke is canning its venerable “Just for the Taste of It” slogan on New Year’s Day, changing the catchwords for the first time since the low-calorie soda debuted in 1982. The new slogans will be “Taste It All” and “One Awesome Calorie,” the Atlanta-based Coca-Cola Co.
Who is the target market for Diet Coke?
Why is Diet Coke so successful?
“Coca-Cola’s recent success can largely be attributed to the uplift in sales of Diet Coke, following a slump lasting several years, as a result of successful marketing and rebranding campaigns,” says Brand Finance.